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    • Our Vision

      Our vision is to improve the world's health and wellness.

    • Our Mission

      Grow our trusted brands based on quality and innovation. Over time, combine organic brand growth and future acquisitions to become the world’s most successful and trusted health and wellness Company.

    • Our Values

      Our values are our guiding principles as to how we want to conduct ourselves and the behaviours we value as an organization: Teamwork, Entrepreneurship, Accountability, Integrity, Transparency, External Focus.

      Our products have a worldwide reputation for purity and potency. Our 360 Quality Promise is our industry-leading commitment to quality. Through this commitment, we promise:

      • Ethically sourced, pure & authentic ingredients
      • Reliable and active formula potency
      • Product safety and purity
      • Effective products you can TRUST

      What our customers are saying

      Excellent 4.8 / 5

      • Trustworthy Vitamins

        Fyraix multi-vitamins are the only vitamins I trust for myself and my family. I've been buying them for years. Excellent quality and easy to take.

        June K.

      • A new favorite ritual

        My wife and daughter enjoy the gummies better than traditional vitamins. They are easier to swallow. As a matter of fact, I'm about to order another bottle for my girls.

        Ken A.

      • It works

        Ordered from here for the first time ever, came in 4 business days, and they are tasty. I will probably be buying them again next time I see them on sale and I'm running low

        Matthew K.